Since the app of CBRLife will be launched soon, I need to make a brand new logo for the app.
Client requirements
Keep consistent with the previous logo elements and design style, and simplify the outline. Make some variations on the font. The new logo cannot be too different from the previous one. We hope that when our users see this logo, they will understand that it is us and not some other new company.
Previous logo
Unfortunately, the company only provided me with a PNG image of the logo and a background color image. NO AI file. That Means I had to recreate the outline on the AI at first. The client asks me to do 2-4 inspiration for the logo, and they can finally pick one they like.
My inspiration
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Compared to the original logo, I kept the part of the central ‘The shape fo Telstra tower’. I remove all the circles around the ‘The shape fo Telstra tower’. I changed the font and enlarged the size of words, just try to keep it simple. Play around with the shape of the word in AI, to make it more movement.
That is the final logo they picked
Mock up
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